Does your sign up rate sucks? Are you having a hard time convincing your prospects to take advantage of your consulting services? Are you losing hundreds or even thousands of prospects to your competitors? Then, this article is for you. In here, I will share the 4 targeted secrets that you can use to easily promote your consulting services over the internet.
1. Showcase your expertise. The first thing that you need to do is to convince your prospects that you are really knowledgeable on your chosen niche and that you are capable of providing them their learning needs. Doing this can be pretty simple although time-consuming. Start by writing articles (at least 2-3 per day) and distribute them to submission sites (example: EzineArticles and goarticles). Make sure that your articles are closely relevant to your consulting services and that they speak volumes about your expertise. You can also create a blog and publish your own ezine. The more information you share through these mediums, the higher your chances of earning the trust of your target market.
2. Keep in touch. It’s possible that you will not be able to convince people to sign up the first time that you offer them your consulting services but that doesn’t mean lost sale. You can still get these people to work with you later on by building an ongoing communication with them. Encourage them to send you an email when they have a question or call them from time to time. Through this, your prospects will learn to like you and later on, trust you. This is what you need to finally convince them to swipe their credit cards.
3. Selling partners. It would work to your advantage if you can get people to help you promote your consulting services. You can tie up with other online entrepreneurs who are selling products or services that compliment yours. Let me give you an example; if you offering internet marketing consulting, you can tie up with website designers who can cross sell your services to their clients while you do the same for them.
4. Affiliates and previous customers. Hire affiliates to market your services for commissions and encourage your previous customers to recommend you to other people by launching exciting referral programs where these people can get monetary rewards, vouchers, discounts and exciting gifts each time they successfully bring business to your doorstep.